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Enabling Video-as-a-Service (VaaS)


Video services can be a new revenue opportunity for service providers, providing Video-as-a-Service (VaaS) or integrating it with a Unified Communications-as-a-Service (UCaaS) offer.

The world of video service delivery has changed. High cost, high-touch video meeting rooms and meet-me services are being replaced by the pervasive availability of video options on desktops, laptops, tablets and smartphones. Client applications may be specific for video such as Vidyo Desktop, bundled video in a UC application such as Cisco Jabber and Microsoft Lync, or even free web conferencing using Google+ Hangout, Fuze, or Citrix’s GoToMeeting.

Benefits of Offering VaaS:

  • Generate a new revenue stream
  • Extend the value of existing Session Initiation Protocol (SIP) trunking investment, especially to existing customers, who may be looking at SIP trunking as a commodity
  • Meet Enterprise demands to reduce costs associated with expensive, dedicated, and often proprietary video solutions
  • Cost-effectively connect islands of users across multiple technologies

Sonus has a solid and proven product portfolio to support VaaS or UCaaS providers who need to securely interwork disparate video applications, work with multiple technologies and protocols, deploy highly scalable solutions, and ensure a high Quality of Experience (QoE) on a per user, per session basis.

Secure Video Service Delivery:

  • Protects the network from Denial of Service (DoS), Distributed Denial of Service (DDoS) attacks and registration floods
  • Extends video collaboration services to mobile users, small office/home office (SOHO) workers, and business partners with network topology hiding without compromising network integrity
  • Prevents intrusion and protects privacy with Signaling and Media encryption (IPSec, TLS, SRTP)
  • Provides interoperability between video islands and with end users with multiple client applications
  • Normalization of multiple protocols (e.g. SIP, H.323, WebRTC, BFCP, H.239), to manage cross-technology connectivity
  • Uses third party solutions as needed for Video codec transcoding

Real-time Quality of Experience:

  • Multi-protocol, multi-stream session management with traffic prioritization
  • Bandwidth and Call Admission Control (CAC) to prevent server overload
  • Real-time session control and policy enforcement to intelligently control network resources on-demand for bandwidth allocation

Scalability:

  • Common SBC software capable of running in the Cloud, in a virtualized environment on commercial off-the-shelf (COTS) platforms, or on purpose-built platforms.
  • Scale to support upwards of 15,000 concurrent video sessions per platform

The video market will continue to fragment as multiple service providers and vendors challenge incumbents with new protocols enabling more diverse types of endpoints to be video-enabled, this will also drive the adoption of new business models forcing an evolution of pricing models. Sonus will continue to innovate with solutions to ensure video service is economical, secure, interoperable, scalable and delivered with expected Quality of Service (QoS).

 
 
 

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